Myer

Summary

Myer wants to be one of the first in transforming the in- store experience. To aid customers a built in AI mirror is introduced.

Problem

Bringing in a new customer by improving the in-store experience.

Interviews

Interviews were conducted with interviewees that have different backgrounds. These interviews were the main source of information and they provided me with a lot of insight.

Findings

Key information obtained included:

Majority of users surveyed said that they sometimes try on clothes/shoes before they make purchases.

More than 70% respondents said they spend less than $250

Majority of respondents said they just grab what they want and go (%60)

Majority of the surveys stated that people mostly use their footwear for casual. Some just use for leisure, sports and work.

Concerns & Problems

The main concerns and problems mentioned by the participants.

Too many unavailable cashiers

Narrow aisle/space

Long queue to get into fitting room/checkout

Personas

There were two personas made for each of the major user groups. The personas were created with the information collected from the interviews

Solution

Reflection

This project is one that I had a lot of fun with especially as it was part of a collaboration project. This taught me a lot with working with others and thinking creatively

for people in the future and how that translates in that time.

Full Report:

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